Monday, January 27, 2020

Narrowcasting Is A Term Media Essay

Narrowcasting Is A Term Media Essay Narrowcasting is a term which means it spreading information or signal to a particular audience. It usually used by radio or television. In old time people use broadcasting to disseminate information to general public but now narrowcasting is more preferable because it can narrow media messages at specific segments of the public. Narrowcasting, in other word which is called niche marketing, through proprietary equipment and encryption it become easier to reach target audiences. The examples of narrowcasting are cable television, satellite radio and internet. We have chosen Astro as the example of narrowcasting in Malaysia. All-Asian Satellite Television and Radio Operator also called as Astro is a Malaysia direct broadcast satellite (DBS) Pay TV service. Astro service was launched on 1 June 1996. It owned and operated by Astro Malaysia Holdings Berhad, a leading integrated consumer media entertainment group in Malaysia and Southeast Asia. Astro is used to transmit satellite television and radio to the households in Malaysia and Brunei. Astro has provided 156 TV channels, including 68 Astro-created and branded channels and 22 HD channels. Household with Direct-To-Home satellite TV, Internet Protocol television (IPTV) and Over-The-Top platforms (OTT) can enjoy this service. Pay TV as mentioned just now is a kind of linear broadcast channel which only available for customer who paying an additional subscription fee. People are allowed to select particular channels and watch it on their television for a fee. Astro has become media preference for advertisers due to the media message can be spread out more a ccurately to target audiences. Discussion Astro subscribers can access to hundreds of channels worldwide through Astro channel. Astro channel has the ability to receive and send broadcast signals using satellite technology, this increases the possibilities of gaining access to channels from other countries like HBO, ESPN, CNN and so on, audience will not restricted to the channels on cable network and they can expose to more worldwide information. For example, during football match and Olympic season, Astro will open a lot of sport channels like Astro Super Sport, Astro Super Sport 2 and 3, Astro Arena and so on. Astro subscribers can enjoy the different live matches with high-quality audio and picture. They able to know the updated live score of the team they supported. Besides watching on the television screen, Astro subscribers also able to watch live football matches through smartphone, tablet or computer through Astro On-The Go web. For those viewers who cant watch the program on time, this is good news for them, they c an watch the live matches through their smartphone or tablet. Advertising on narrowcasting is effective, marketing experts are often interested in narrowcast media as a commercial advertising tool, since access to such content implies exposure to a specific and clearly defined prospective consumer audience. Advertisers can better target by identifying particular demographics viewing such programs their markets. For example if the energy drink company Red Bull wanted to target 18-25 year old action sport athletes, they can purchase commercial time on sports channel of Astro like ABOS, thus making their message more valuable by marketing to a concentrated audience. In this advanced digital era, most of the people having at least one smart technology device in their living lifestyle. Smart mobile devices have become the most basic device that people using every day. To bring a non-stop entertainment for Astro valued customers, Astro has introduced a new service for them which is Astro-On-The- Go. Astro-On-The-Go provides an application for Android devices, Astro customers just need to install this application from Android market, and so they can enjoy by watching Astro channels at anywhere or anytime. There are four main features of this innovative service. It provides 19 Astro channels for subscribers. When you feel boring at somewhere else, Astro-On-The-Go can bring a lot of entertainment for you. You will be able to watch latest news, educational and entertainment programs to pass the time. Secondly subscribers are may catch out the programs they missed. Astro-On-The-Go has given a chance for them to choose the program from their TV subscript ion package. Third, Pay per View service is available for subscribers to select TV program from a library on anytime. Lastly, subscribers are able to watch live events regardless of where they are. They are never missing out any live sport, live concert or others live events by using Astro-On-The-Go service. In addition, Astro-On-The-Go has bringing advantages for advertisers. Because of smart mobile device could be one of the device that people attached the most in daily life, advertisers can spread out their messages to target audiences easier and more effectively. There are number of gain of Astro channel however, miss are also there. The only miss of Astro is weather distraction. Due to the reason of Astro channel works on digital signals, weather is playing a very important factor for its operation. When bad weather is happening, it could interrupt the signal of receiving Astro channel. Viewers will loss the connection and thus they are going to miss out their TV programs. Satellite dish are located at outdoors, it becomes susceptible to malfunction as a result of weather conditions like snow, very strong winds and lightning. Medium (Astro) Audience Message Message ` Audience Medium (Astro) Feedback There is a relationship between Astro channel, message and its audience. Astro disseminate the message or information to the audience through different channels. For example, Astro channels consist of different categories like entertainment channel, news channel, knowledge channel, HD channel, music channel, sports channel, premium channel, kids channel and radio channel. Through these different types of channels, audience can receive the latest information of entertainment, news, music, sports. For example, for news, audiences are able to know the latest news or information through CNN or BBC which are worldwide. Audiences are able to know the latest news from other country instead of only the news of their own country. For entertainment, audience can get to watch the latest Hong Kong drama through Astro On Demand. Besides for those audience who love to watch English movies can watch their favourite English movies through HBO. All the Astro subscribers are active audience. Active audience is the one that who actively engages with the text, they do not simply accept every media message. They will question what they see and develop their own interpretation of a media product based on their life experiences, education, family and cultural influences. Audience become gatekeepers and decides on what they want to know. For example, Astro subscribers will choose the channel they are interest and pay for it. Besides that, audience can look for further sources of information from their friends, families, through internet, books, and so on instead of only depends on the information sources from television. They can also stop consuming particular media content by simply switch the television off. This will prevent channel hopping. Audience and Astro are having two-way communication. The audiences will also giving feedback to the medium which is Astro. For example, Astro subscribers can make a complaint through Astro hotline if there is any problem faces. This feedback is useful for Astro to improve their services in the future. In addition, the act of Astro subscribers vote for their favourite candidates in Astro Talent Quest singing competition through mobile phone short message service (SMS) shows that they are having two-way communication. This can help to improve the interaction between Astro and its audience.

Sunday, January 19, 2020

Financial Aid Is An Important For College students Essay

As we know College costs are rising. But, Future students should not be afraid because there is more financial aid available such as scholarships, grants, work-study programs, and college loans for students. Financial aid is money in the form of loans, grants and employment that is available to a student to help pay the cost of attending. Financial aid comes from the federal government, which is the largest provider of aid, as well as state government. You should apply for financial aid using the Free Application for Federal Student Aid (FAFSA). You will need to apply for financial aid every year by completing a FAFSA. Many financial aid programs have limited funding, therefore early application is recommended. Application should be completed at least one month prior to the semester you are planning to attend. If you apply for funding late, you will receive your funding late. Financial aid is one of the most importance issue for students to process attending College, and the first st ep what student face for attending courses. Have you ever found a solution to your problem? I think may be this financial aid issue is an important for you. How do you overcome these things? Is it the biggest problem facing college students today. How can be resolved it? There is a growing number of older students entering college today. These students have families that they need to support. I know, because I am a family man who has returned to school. I wish to finish my degree at Midlands Tech College. The only problems I face are financial in nature. It is with this in mind that I set about this research. Is financial aid available to older students, and if so, how do they go about obtaining it? Most common issue I found was money, Tuition costs are constantly being raised at high rates. And that’s not including  other expenses like eating out, shopping trips, gas for the car, and the price of textbooks. I found College students drop out of school each year because they cannot afford it. Others are forced to balancing full schedules with full time jobs to make end. It is becoming harder for students to graduate. A Way to solve this problem is by helping students seek more help financially having consolers provide students with small scho larships or help them look for such things can help reduce the amounts of students that drop out of college.

Saturday, January 11, 2020

The Love Suicides

In The Love Suicides, Ritter by Classmate Anemones and considered to be a masterpiece, many complications arise In this romantic and dramatic tragedy that demonstrates a most complex look at love. In this essay, I will delve Into the symbolism of the work, the significances of the characters' actions, the cultural differences from those that I am accustomed, and my viewpoint of the fatal ending. The Love Suicides is set in a Snakeskin, Japan tea house in 1720 and is a great favorite of the Japanese stage.It tells the calamitous story of Jessie, a paper merchant and his lover, Koura, a prostitute. This story Is about the moral and social code ender which the townsmen lived at the time, with the status of merchants being lower than that of the samurai class. Even though considered to be a lower class, the townsmen had developed a firm ethical code whereby in order for your business to prosper, your financial and personal obligations had to be met first. Jessie is married to his cousin, San, and is tormented by his sense of duty to his family and tormented by his love for Koura.The story opens with Koura secretly meeting a â€Å"samurai customer,† while dodging Ethel. A wealthy man who Is attempting to buy her contract and take her as his own. Koura does not like Tahiti and wants no part of him. In trying to understand Tahiti, I can only imagine that he feels. Tahiti is a rich guy who loves this woman but she in love with another man who happens to be married and the father of two children. The â€Å"samurai customer† walks in wearing a wicker hat concealing his face.The samurai Is actually Jewel's brother, Magneto, a flour merchant, who has come Into the tea house to meet Koura. However, Ethel believes him to be Jell, whom he despises and begins to speak negatively about him attempting to defame him and ruin his reputation in the eyes of Koura. Tahiti continues to rant about Sissies occupation as a paper merchant, putting him down incessantly. The à ¢â‚¬Å"samurai waited patiently for his turn with Koura, and finally Tahiti left, but left her depressed and In deep thought about her love, Jill.This only makes the â€Å"samurai† even angrier because after being very irritated at all of the commotion Ethel had made, he soul Is not getting any service as a guest of the establishment. The â€Å"samurai† is getting angry with Koura for neglecting him, and she begins to tell him that she's been afraid of dying ever since Jessie asked her to omit a love suicide. Unbeknownst to Koura,Jessie is outside eavesdropping, having gone to visit her after hearing that she was meeting a samurai costumer. Jessie has been with Koura for almost two years and everyone knows it.He begins to wonder If the two years had been a lie. Jell Is so Infuriated at this point that he tries house. In an effort to defend Koura, the â€Å"samurai† grabs hold of the Sissies hand through the latticework and ties him up. Tahiti returns and sees Jes sie tied up outside the window and seizes his opportunity to beat him up, while calling him a thief trying to rob the place. The samurai comes to Sissies defense and starts assaulting Tahiti, causing him to run away. It was then that the samurai revealed himself to be Sissies brother.Magneto begins to pour his heart out to his brother, telling him how his affair with Koura has Just about destroyed his family and tarnished his own reputation. Jessie understands and tells his brother that he is ending his relationship with Koura, wanting to destroy all of the love letters that were exchanged between himself and Koura. Magneto takes all of them and finds a note from San, Sissies wife, addressed to Koura. What are the limits of love? In this story so far, boundaries have been pushed and emotions have run high. Sissies brother is clearly there out of love for his family and for his brother.When the reputation of your family and your own is at risk then this is the point where a serious d ecision has to be made on what your future actions will be. San actually starts to feel sorry for Koura and the situation the she is in, loving a married man (her husband) and has a contract on her by someone who she doesn't love. San wants Jessie to go and save Koura from committing suicide. She wants him to pay the ransom to get her out of the contract. Jessie tells San that the price is very high so San gets half of the money and tells Jessie to pawn all of the family fine garments to make up the other half.These family garments are the nicest and most valuable items at the time to own. These are thick silk and patterned clothing that have been passed down through the generations. Why does San care that much about a woman that is sleeping with her husband? These are the cultural difference that have made this one of the best stories and is still in books today. When Son's father, Agamemnon hears that San was willing to ell the family garments to save her husband's mistress, he fo rbids it and demands that Jessie divorces his daughter and takes San away.In the meantime Magneto is running around looking everywhere for his brother. Jessie hides from Magneto, watching and listening sadly to his brother's anguish and pain. Jessie sneaks back to the tea house and gets Koura and they take off to Maxima, knowing that their lives would end soon and decide that they will die at the Adagio Temple, the perfect place for their love suicide. Jessie and Shark's decision to kill themselves is quite stubbing to me. The thought of committing suicide in the western word is extremely taboo.In many eastern societies, it is considered an honorable way to die. I believe suicide to be a cowardly act. Jessie isn't thinking about his wife or his children, only himself. Jessie tells Koura that he has divorced San, but still out of respect for her they will not to die together, saving San the shame of how it will look. At dawn, the fateful couple prepare for death. Jessie stabs and kil ls Koura with a knife and then hangs himself by Jumping off a sluice gate with a noose around his neck. They die in the belief that they would share the next life together in happiness.A teaching of Buddha is that those who commit suicide for love will be together in the next life to come. As for me, this is a story of impulsiveness, heightened emotions, and human frailties. Jessie was torn between two opposing worlds, one of duty and the It is true that love is a most powerful emotion and can make some people commit some of the most irrational, unfathomable, illogical, incomprehensible, hopeless, desperate and deadly acts imaginable. In the case of Jessie and Koura, they did it for love.

Friday, January 3, 2020

Essay about A Plan for Reducing Water Pollution - 1918 Words

Treat the Earth well. It was not given to you by your parents. It was loaned to you by your children. Kenyan proverb. Solutions are like people, each one is complex as well as different. Most every part time environmentalist can have a solution to any environmental problem that ails this planet. That is not to say that they are always right. Conversely, they are not always wrong either. Having the solution is the first part, making the solution a reality is the second. Water pollution is a problem that most everyone would agree does exist. The toxic substances in the water can kill the plant life, animal life, and in some cases, the human life. In Teluk Mengkuang, Sijangkang, 156 ponds filled with tiger prawns died†¦show more content†¦That is three times the legal limit of 0.10 in the state of Alaska (Dorfman 1). Since water pollution was not even a concern till about 20 years ago, we are paying for mistakes of the past as well. For years the oil refinery business went unregulated and companies dumped their products where they chose. This problem has built up into waste dumps th at no one knows what to do with (Schou 2). Papua New Guinea was the victim of a California firm promising hopes â€Å"to build a $38 million detoxification plant to process 600,000 metric tons of toxic waste a month† (Lewis and Chepesiuk 2). This was a scam because the majority of the waste was shipped before the plant was built with promises that it would be built in the near future. Also, over half the chemicals could never be recycled and would be harmful to the oceans. Now we have established what the harms and causes are for water pollution, we move on to the question of why they are not being cleaned up? That is easily answered in one word: money. It is estimated to cost between 20 to 30 million dollars to clean up a minor waste spill into the ocean. 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